Break the Bank Promotion

I was tasked with designing a promotion that fit into the larger promotion framework and design system, which was retro vinyl record-themed. I worked with the copywriter to design three concepts to present to Promotions and Marketing team leaders. I refined the selected concept and reworked photography to match the promotion design system. I then built out deliverables including posters, billboards, print advertisements and social graphics. My personal favorite part of this promotion was creating the prizes— I designed custom record sleeves and "record" prize inserts that guests would pick to determine whether they would play the game for the grand prize or win reward play.