E-lectrify Your Drive Print

BMW i7 with standee next to it reading "E-lectrify Your Drive"

Overview

Various print pieces from the E-lectrify Your Drive promotion that generate excitement around electric vehicle grand prize.

Deliverables

Industry

Gaming

Year

Year

2023

2023

After concepting and designing this two-month promotion, I wanted to create unique print pieces to generate extra excitement around the BMW i7 giveaway. I created a lug-on for the standee to create extra visual interest with the BMW in the design. For the prizes, I used the BMW as the prize shape, so each guest could "pick a car" with the chance to win a car. My vendor, Avalon Graphics, did an excellent job of bringing these car-shaped prizes and the standee to life.

Pillar wrapped with E-lectrify Your Drive art
BMW i7 shaped prize with number 9
Backlit sign with E-lectrify Your Drive art
BMW i7 shaped prize opened, reading, "YOU WON A BMW i7!"
Pillar wrapped with E-lectrify Your Drive art
Backlit sign with E-lectrify Your Drive art
BMW i7 shaped prize with number 9
BMW i7 shaped prize opened, reading, "YOU WON A BMW i7!"